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Product testing checklist

A list of top use cases to optimize your product's selling potential

Updated this week

Consumer insights are critical to understanding what customers want and need when looking to buy a product. Run these tests to get the necessary data in order to make informed decisions about how best to sell your products, no matter where they are sold. Know what sells before you sell it!

Here are some of the common pain points our customers solve and remedy by utilizing the PickFu platform:

  • Decision fatigue

  • Making choices by guessing instead of off data

  • Bias because you asked friends/family for feedback

  • High return rate

  • Stagnant sales

  • Low CTR/CR

  • Inventory that doesn't sell

  • Competitive advantage

Before building or launching the tests below, we suggest either reading our best practices help article or watching our video walkthrough.

Expand each section below to see our checklist and click each link to read through an overview of the topic and suggested questions to ask.

Product specific insights

✅ Bundle preferences

✅ Design iteration

✅ Label designs

✅ Product design

✅ Product inserts

✅ Product modification

✅ Product packaging

Marketing specific insights

✅ A+ content creation or improvements

✅ Ad campaigns (sponsored, social, TV, DSP)

✅ Brand awareness

✅ Buying behavior online vs retail

✅ Competitive comparisons

✅ Comprehensive listing optimization (new SKU/ASIN or audit and improve old)

✅ Confirm your messaging is resonating

✅ Copy review

✅ Create a brand story that resonates

✅ Develop your brand and logo

✅ Enhance prop styling

✅ Formulate your listings for omnichannel sales

✅ Identify and improve stagnant sales (increase CTR/CR and reduce return rate)

✅ Infographics

✅ Keyword development

✅ Localize listing and product for ideal market by country

✅ Long-form customer content

✅ Perfect your main listing photo or hero image

✅ Pre-launch listing and product mockups

✅ Rebrand strategy

✅ Retail marketing (shelf placement, endcap design)

✅ Secondary image/video optimization

✅ Short-form customer content

✅ Storefront/website design

✅ Validate the right model or voiceover

✅ Write taglines and CTA's that convert

Other insights

✅ Catalog purchase suggestions

✅ Gauging interest in new product ideas

✅ Identify your target audience

✅ Pricing

Selling on Amazon or other marketplaces? Check out this video to dive deeper into 5 key PickFu tests for optimizing your product listings.

If you'd like us to run your optimization tests or projects for you – check out our Done-For-You services.

Related Articles
How to use PickFu throughout your entire selling journey.
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