Short-form content is concise, delivering quick insights, summaries or essential-only information. Examples are social media updates, email newsletter releases, and product descriptions. It's important to test this type of collateral to confirm you capture attention quickly, encourage social sharing and cater to audiences with shorter attention spans.
Questions you could ask:
"How engaging do you think this post is? Does it make you want to interact with this company?"
"Does this content address any confusion or pain points about the product?"
"Do you feel the length of the content is appropriate for informative purposes or would you want it to be longer/shorter?"
"What content types do you prefer for quick updates (text, images, videos, infographics, etc)?"