We know consumers want to know what packaging their products arrive in, especially if they are being given as a gift. We also know online shoppers love seeing packaging in the listing photos. Optimize the best option that will help your conversion rate.
Questions you could ask:
"Would you prefer paying more for sustainable packaging or less for plastic/cheaper material?"
"Which package looks more luxurious or high-end to you?"
"If you were given this product from a friend or family member, which packaging would look more like a gift to you?"
"Does this packaging match our brand style? Why or why not?"
"If our boxes doubled as [insert functionality], would you be willing to pay for that? Why or why not?"