Concept validation
Will your product sell? Which variants should you offer? Before spending a dime on sourcing or production, take your ideas to PickFu and ask your target market which they would buy.
Example #1 (open-ended poll format with star rating add-on) On a scale of 1-5, how interested are you in this idea?
Example #2 (ranked poll format, each saying as separate options for voting) Which saying do you like the most?
Branding, logos, taglines
Your product name, logo and tagline need to make the best first impression. Split test your designs on PickFu to see which ones resonate with your target audience and why.
Example #1 (ranked poll format) Which logo better suits selling quality wooden household decor items?
Example #2 (ranked poll format) Which slogan is best?
Example #3 (head-to-head poll format) Which logo is more appealing?
Product design
In e-commerce, we shop with our eyes. Use PickFu to maximize the impact of your main image and boost your click-through rate. Your target market will tell you what they’re more likely to click on and buy.
Example #1 (two option/head-to-head poll format) Which design do you like more?
Example #2 (ranked poll format) Which product image looks better?
Packaging
Packaging can help or hurt your sales. Color, material, shape, graphics - it all matters. Create a PickFu poll to get feedback on your options, then use that to make your packaging stand out.
Example #1 (ranked poll format) Which product packaging do you prefer for mail order underwear?
Example #2 (two option/head-to-head poll format) Which packaging do you prefer?
Listing optimization- title, features, description, images
Is your title clear and your description compelling? Or do they leave questions unanswered? Build on your product title and description with easy-to-read, informative points. Make sure your copy, listing photos, bulleted features pack a punch by testing them on PickFu.
Example #1 (ranked poll format) Which image are you more likely to click and buy in Amazon search results?
Example #2 (open-ended poll format) Is there anything missing or anything that would prevent you from buying?
Cost comparison
Trying to decide how much to charge for your product or wondering how much more you could profit if you added a new feature? Run a poll asking how much your target audience would pay and have a clear path to pricing your listing.
Example #1 (open-ended poll format) How much would you pay for this artisan bread baking set and why?
Example #2 (open-ended poll format) If one box of this costs $10, how much would you pay for a pack of three?
Competitive analysis
How do you compare to your competitors? What do they offer that you don’t, and vice versa? Finding out is as simple as taking screenshots of their products, websites, or listings and testing them against yours using PickFu.
Example #1 (two option/head-to-head poll format) Imagine you’re considering a clothing subscription service. Which homepage would make you want to learn more and why?
Example #2 (two option/head-to-head poll format) You want to buy a standing desk converter, which one would you buy?
Amazon content and videos
Enhanced visuals on your product page can give you the edge. Test each element of your A+ content on your target audience in a safe, “sandbox” environment. You can also load videos, audio clips and collages on PickFu for open-ended feedback.
Post-launch improvements
Continually use PickFu as an optimization tool for getting unbiased feedback quickly as you expand inventory, edit listings, and evolve your brand.
Example #1 (open-ended poll format with star rating add-on) What do you think about this product listing on Amazon? Does it need improvement and how can it be improved?
Ready to give PickFu a try? Head to pickfu.com to create your first poll, or email info@pickfu.com today to schedule a strategy call and discuss your polling goals.