We built the Amazon mockup tool to help with pre-launch listing optimization and competitive comparisons. It's free to use and connects quickly and easily to the poll builder once you're ready to launch your test. Simply pull in listings by keywords or specific ASIN's and figure out how best to compete.
Questions you could ask:
"If you were in the market for [insert product type], which of the following listings would you most likely choose and why?"
"Would you pay more for a product that offers accessories, or do you feel the ones shown aren't useful?"
"Which design do you like better if the pricing and review count was the same?"