A well-designed website reduces shopper friction and provides a seamless experience for users. If it's easy for them to navigate, get their questions answered, and complete transactions, your conversion and positive rating outcome increase significantly. A professional, visually appealing website also builds trust and credibility with your target audience, reflecting positively on your brand's image and values. Beyond functionality and visual appeal, you have the opportunity to drive traffic to your site by optimizing your SEO which will help your search engine ranking.
Questions you could ask:
"What are your first impressions after visiting this site and clicking around?"
"Do you see any issues or experience any pain points after looking at our site?"
"How is the color theme and style of our site- do you like it or feel like it could be improved and if so, how?"
"Was there any information you wanted to know that you couldn't or didn't see?"
"What do you like most and least about our site?"
"Was there a section that looked cluttered, or where the layout of the information wasn't good?"
"How was the loading speed of our site once you pulled it up, did anything take too long to load?"
"Do you feel this site is trustworthy- why or why not?"
"If you were shopping online for our products/services, what keywords or phrases would you use to describe it?"