The hero image on Amazon or your main listing image for any shopping channel is the primary image that consumers see when they browse through search results or visit your product detail page. Optimizing it is crucial to have a competitive edge, create a strong first impression, and highlight your product in the best way to significantly increase CTR.
Questions you could ask:
"If you were shopping online for this product, would this image capture your attention enough to click on the listing and learn more? Why or why not?"
"Does this main image provide enough information about overall product design or would you prefer to see other elements included?"
"Which product appeals to you more based off these photos?"
"On a scale of 1-5, how likely are you to click on this product listing based on the main image alone?"
"Are there any elements of this image that are untrustworthy or you think should be improved/removed?"