The image set option type in the PickFu poll builder lets you test full product image stacks – a main image plus up to five supporting images – to find out which combination performs best.
Whether you're optimizing for Amazon or another e-commerce platform, this feature helps you make smarter visual decisions, faster.
In this article, we’ll show you how to compare one or multiple image stacks side-by-side and get feedback from real online shoppers.
What is an image set?
An image set, or image stack, is a group of up to six product images:
One main image
Up to five supporting images (e.g., lifestyle shots, alternate angles, infographics)
Choosing the image set option type in the poll or survey builder lets you test different sets to see which one resonates most with your audience.
When to test your image sets
You can test your image stacks when you want to:
Launch a new product
Refresh your product imagery
Optimize your listing for better click-through rates or conversions
Compare your image stack to a competitor's
Key features
Here’s what you can do with the image set option type:
Upload image sets
Upload images directly from your device – enabling you to run tests for any platform you're selling on.
Import image stacks via ASIN
If you sell on Amazon, you can enter your products' ASINs (or your competitors') to automatically pull in the entire image stack.
Compare multiple sets side-by-side
Test different image stacks against each other in one poll.
Use the test format that best fits your needs
Image set testing is currently supported by every question type except Click Tests.
Reorder with drag-and-drop
Rearrange images within each stack before publishing.
Choose your layout option
Select either "Amazon image stack (horizontal)" or "Amazon image stack (vertical)" to place supporting images below or to the left of your main image.
Preview layouts before publishing
See how your image sets will appear to respondents.
Zoom into images
Respondents can click to inspect image details more closely.
How to test your image sets
Start a new poll
From your PickFu dashboard, click the "New poll" button at the top right.
Choose your question type
If you'd like to test one image stack, choose an Open-Ended or Star Rating poll. If you'd like to compare multiple sets, choose a Head-to-Head or Ranked poll.
Choose "image set" from the Options tab bar and add your images.
Upload images from your device, or automatically import images by entering an Amazon ASIN.
Customize your layout
Choose between "Amazon image stack (horizontal)" or "Amazon image stack (vertical)" to control the placement of secondary images. Drag and reorder the images in each set to your preference.
Choose your target audience
Select your sample size and any traits you'd like to target to reach your ideal customer.
Preview your poll
Review how everything will appear to respondents.
Launch your poll and collect responses!
FAQs
Q: Do I have to use exactly 6 images?
No. You can include anywhere from 2 to 6 images in each set (1 main + up to 5 thumbnails).
Q: Can I test just the main image?
Yes. For that use case, we recommend using the standard image option type instead.
Q: Can I compare more than two image sets?
Yes. You can test up to 8 image stacks with a single poll.
Q: Does this only work for Amazon sellers?
No, you can test your image sets no matter where you're selling by uploading images directly. However, auto-importing and common layouts are currently only supported for Amazon image stacks.
Q: What if I want to test my Amazon listing images specifically?
Just enter your ASIN to automatically import your full image stack.