Reviewing product copy is a critical step to ensure you have no grammatical errors, adhere to legal compliance and that you are speaking your customer's language. We see a lot of mistakes in this area because as a seller, you want to use standard keywords that your vendors may use, but is that what your customers use when describing or looking for your product?
Questions you could ask:
"What is your first impression after reading this description?"
"What stood out to you the most (good or bad) about the following text?"
"Do you feel we did a good job communicating what this product does what the purpose it serves?"
"Was anything confusing about this product description?"
"After reading this, do you feel this brand/product could be trusted for quality? If not, what could we improve this?"