When to use a Click Test

Click Tests are useful to see how respondents interact with your image. You can ask respondents to point out what they notice first, second, and third, etc. on a product packaging design or print advertisement. This heatmap helps you understand your information architecture and the order in which design elements are taken in.

Alternatively, you might use a Click Test to see which search result respondents would click on. Or, with an image of a store shelf, you might ask which product stands out at first glance. These results will help you understand what draws the eye in a crowded marketplace.

How to build a Click Test with PickFu

  1. Go to the poll page and select "use Poll Builder" if you're new to PickFu or "Build from scratch" if you're already familiar with creating a poll.

  2. Then ask a question such as, “When looking at the image below, what is the first thing you notice?” or “Please click on the designs in the order of your preference.

  3. Upload the image and click "x" on the empty option field/s to remove them.

  4. Below the image upload section, select + click map. You have the option to capture between 1 and 10 clicks on the image per respondent. Select the number of clicks using the drop-down menu as shown below.

Click Test pricing

Each Click Test is $0.50 for the first click and $0.10 for each additional click you want to capture. For example, a poll with 3 clicks would cost $1.70 per respondent ($1 base price + 0.50 for first click + 0.10 for second click + 0.10 for third click), before audience targeting or other add-ons.

Click Test results

After your poll has completed, you’ll see a heatmap on your image where each respondent clicked. There are a few ways to analyze the data.

  1. As you hover over the clicks in the image, you can see individual demographic traits and respondent comments.

2. If you hover over the individual comments below the image, it will show where they clicked on the image in order of 1st click, 2nd click, 3rd and so on.

3. To filter out and review only a certain section of clicks within the image, you can click and drag a rectangle around a cluster as shown in the below video. The captured clicks within the rectangle can also be shared with colleagues or friends if you copy the unique URL that auto updates when you apply filters to your poll results.

Refer to additional resources from our PickFu educational library:

Everything you need to know to run your first poll

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