Did you provide context and give the respondents a clear directive? Although you understand the purpose your product/service provides potential buyers, are they able to see that from the creative assets you've shared, or were they confused and left asking for more information in their response? Make sure you give them details upfront so you get their more informed decisions and in turn, make your job easier in determining the next steps you need to take.

Look for recurring themes. Every respondent provided you with written feedback. What words or phrases are repeated? You can easily view the keyword list by clicking into the white 'filters' box. What can you learn from hearing similar feedback from multiple people?
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Analyze from all angles. Just above the written responses, Filters enable you to review results by age and gender. When you segment your responses this way, what can you learn about your audience or their preferences? By filtering, you can more quickly discern what the audience likes/dislikes about each option.
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Look for the reason why. When reviewing results, seek to understand why each respondent answered the way they did. Were they distracted or confused by something? Did they fully understand the question? Make sure to consider all of these factors when interpreting your results.
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Look for the lemonade. Not everyone is going to choose your favorite option or respond favorably to your poll. Sometimes the truth can be hard to hear. But don’t get discouraged! Find a way to let those “negative” responses help you make your product, book, idea, or app even stronger.