What is Helium10 Audience?
Helium10 Audience is a white-labeled version of PickFu that's embedded within the Helium10 suite of tools. The integration provides access to consumer polling using PickFu's panel and core functionality.
Feature comparison: Helium10 Audience vs PickFu
Feature Category | Helium10 Audience | PickFu Direct |
Platform Access | Embedded within H10 dashboard | Full standalone platform |
Feature Updates | Fixed feature set from integration | Continuous updates with 15+ latest features |
Poll Types | Head-to-Head, Ranked, Open-Ended | All basic types PLUS Single Select, Multi Select, Emoji Reaction, Click Tests, Multi-question surveys (up to 8 questions) |
Amazon-Specific Tools | Basic image testing | Image Sets (main + 5 supporting), SERP Mockups, Amazon listing previews |
Global Reach | US-focused | 13 countries with auto-translation |
AI Analysis | Not available | AI-powered summaries and insights |
Project Management | Basic poll organization | Project organization with AI analysis across polls in projects |
Team Features | Limited | Full team collaboration, granular team role permissions, shared credits, shared templates |
Support | Through H10 support | Global customer success team with support and enterprise training in English, Spanish, Chinese, and Russian. |
Pricing Model | H10 credits system | Flexible pay-per-poll, PickFu+ subscriptions with volume discounts, prepaid options, enterprise deals |
Daily Benefits | None | PickFu+ subscribers get daily 5-person mini-polls |
Additional features available on PickFu direct
Amazon-specific enhancements
PickFu has developed several Amazon-focused features that aren't available through the H10 integration:
Image Sets: Test your main image alongside all supporting images as customers see them
SERP Mockups: See how your listing appears in real Amazon search results
Amazon listing previews: Test complete product pages with realistic formatting
Extended poll types
PickFu direct includes additional poll formats:
Single Select polls: Test 3-8 options with single choice selection
Multi Select polls: Allow multiple selections with combination analysis
Emoji Reaction polls: Visual sentiment testing with bar chart results
Click Tests: Heat map analysis of where users focus on images
Multi-question surveys: Ask up to 8 questions in a single survey to the same audience
Global expansion capabilities
PickFu direct supports testing in 13 countries with automatic translation:
United States, Canada, Mexico
United Kingdom, Germany, Spain, France, Italy
Australia, Japan, Korea
Brazil, South Africa
Questions are automatically translated to respondents' languages, and responses are translated back to English.
AI-powered analysis
PickFu direct includes an AI Analysis Suite that provides:
Automated response summaries
Key theme identification
Sentiment analysis
Actionable insights from qualitative feedback
Frequently asked questions
How do I access PickFu if I'm currently using Helium10 Audience?
You can sign up for PickFu directly at pickfu.com. Your H10 Audience account is separate, so you would create a new PickFu account to access additional features.
Will I lose my previous poll data from Helium10 Audience?
Your H10 Audience polls remain accessible through your Helium10 dashboard. PickFu polls are stored separately in your PickFu account.
Can I use both Helium10 Audience and PickFu at the same time?
Yes, you can use both platforms simultaneously. Some users utilize H10 Audience for basic testing while accessing PickFu direct for additional features and global testing capabilities.
How does pricing compare between the platforms?
PickFu direct offers flexible pricing options including pay-per-poll starting at $1 per respondent, PickFu+ subscriptions with volume discounts, and prepaid credit options. H10 Audience uses the H10 credits system.
What's the difference in poll quality between the platforms?
Both platforms use the same core respondent panel, so poll quality is equivalent. The difference lies in available features, analysis tools, and platform capabilities. Learn more about PickFu's respondent panel.
Can I test the same types of products on both platforms?
Yes. PickFu direct supports all the same testing use cases as H10 Audience, plus additional capabilities for global markets, advanced poll types, and comprehensive analysis.
How would I transition polling activities from H10 Audience to PickFu?
You could start by running parallel polls on both platforms to compare results and familiarize yourself with the interface. Then evaluate which features like testing multiple options would benefit your research needs.
Does PickFu integrate with other Amazon seller tools?
Yes, PickFu integrates directly with Amazon Seller Central to pull in your products, enabling 1-click polls and AutoInsights. PickFu also offers various other integrations and export options for use with additional platforms.
What support is available for each platform?
H10 Audience support is provided through Helium10's support channels. PickFu direct provides support through multiple channels including live chat, email, comprehensive help documentation, and customer success managers around the globe. PickFu offers support in Chinese, Russian, Spanish, and English.
How often are new features added to each platform?
PickFu direct has continuous development with regular feature updates. H10 Audience features are based on the original integration.
Can I test in languages other than English?
PickFu direct supports testing in 13 countries with automatic translation of questions and responses. H10 Audience is focused on English-language testing.
What are the main advantages of each platform?
H10 Audience: Integrated within your existing Helium10 workflow, familiar interface for H10 users
PickFu Direct: Access to latest features, global testing capabilities, advanced analysis tools, flexible pricing options
Key differences summary
Feature availability
PickFu direct provides access to all current platform features and ongoing updates, while H10 Audience offers the core polling functionality available at the time of integration.
Global capabilities
PickFu direct includes testing in 13 countries with automatic translation, while H10 Audience focuses on US-based testing.
Analysis tools
PickFu direct includes AI-powered analysis and advanced reporting features, while H10 Audience provides standard poll results.
Pricing and perks
PickFu+ subscribers have access to volume discounts (5-15% off all polls), prepaid credit bonuses, and daily 5-person mini-polls.
Getting started with PickFu direct
If you're interested in exploring PickFu's full platform capabilities:
Visit pickfu.com and create your account
Choose your poll type based on your testing needs
Set up your targeting and launch your poll
Note: Consider starting with a small test poll to explore the interface and additional features.
Need more help?
If you have questions about the differences between platforms or want to understand which features might benefit your specific use case, our support team can provide guidance.
Contact us through live chat or email for personalized assistance.