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PickFu pricing explained
PickFu pricing explained

An overview of our pricing structure and tips for cost-effective polling

Updated over a week ago

At PickFu, we take pride in offering products and services that meet the highest quality standards and provide unparalleled value to our customers. We understand that our pricing may sometimes seem high when you start building out a poll with all the fun and helpful feature add-ons we offer. This article addresses not only why our pricing is set the way it is, but provide some quick tips and suggestions to help you utilize your budget in the best way possible.

1. Commitment to high quality

Our platform is crafted with meticulous attention to detail and each release undergoes several rounds of testing before launching. We have highly skilled teams ensuring we deliver an experience that exceeds expectations from start to finish. This dedication to quality ensures that you interact with a product that provides value time and time again – no matter what you are building, selling, crafting, or collecting feedback on.

2. Thorough screening of global panels

One of our platform’s key differentiators is the auto-filtering of bad respondents. This task is difficult in the U.S. and even more difficult globally.

Our unique technology allows us to reach a diverse and qualified pool of respondents, ensuring more accurate and reliable data for your research needs. This feature alone can save you valuable time and resources, providing invaluable insights for your business decisions. Traditional research solutions require you to overspend thousands of dollars for 1,000+ respondents, only so you can weed out unhelpful responses and segment out your target market. At PickFu, we do that for you from the beginning – so when you ask for 50 women cat owners, you’ll get exactly that.

As we continue to expand into new countries, we're also adding new quality screening and trait segmentation, so if you don't quite see what you need, reach out to us today at to talk further.

3. Constant improvements

We are passionate about continuous improvement. Our dedicated team of experts consistently works to enhance our products' features, performance, and user experience which are all driven by customer feedback and emerging trends in the industry. By investing in regular updates and upgrades, we aim to keep our products at the forefront of innovation, ensuring that you always have access to the latest and best features.

4. New releases and unique features

Our commitment to innovation extends to introducing new products and services to meet your evolving needs (AI features, we’re looking at you). These new releases bring cutting-edge capabilities that are not available in other options on the market. We invest in research and development to create exclusive features that set us apart and provide you with unmatched value.

5. Dedication to privacy

We take your data privacy very seriously:

  • All our polls are private by default. Only you and the people you share your results with have access. This means they aren't searchable online - which isn't the case with all consumer research tools.

  • All respondents agree to non-disclosure agreements so they can't copy, duplicate, or share anything they see when interacting with your creative assets. This is one of the reasons why PickFu is trusted by top Fortune 100 companies.

  • There are no conflicts of interest here at PickFu. The PickFu team is dedicated to servicing our customers, full stop. We have a company policy that employees do not engage in any business that competes with our customers, unlike some other solutions that operate in their customers’ industries and could use their data to get ahead. That’s why it’s important to do your research when it comes to sharing your hard work.

Tips for polling success

  • Save your budget by choosing a broader audience. It’s fun to choose from the many targeting options available, but it can be hard to pick the right ones for your poll. When you target a niche audience, you’ll exclude a segment of people who could potentially still buy your product. Unless you’re certain that you need those traits, go broader. (For example, if you’re selling a product for kids, you can target simply “parents” instead of “women age 18-35 with babies.” You’ll still get relevant and valuable feedback for less money).

  • Start with a smaller audience. If you're new to our platform, you'll be surprised how much qualitative data you’ll have and how quickly you can get insights with only 50 respondents. Worst case, if you decide you want more people, you can always add new people without having to rebuild your poll.

  • Explore our subscription plans if you are consistently polling each month and want to save on all your polls. You’ll get better rates and put more money back into your research budget.

Final thoughts

While we understand that you might find other options for consumer research, we firmly believe that our products and services offer unparalleled advantages that justify the investment. Our commitment to high quality, constant improvements, new releases, privacy, and unique features ensures that you receive the best possible value for your money.

As always, we value your trust and feedback. We remain dedicated to providing you with exceptional products and services that make a positive difference in your business endeavors – so if you ever have feedback, requests, questions, input, or anything you wish to share, please don't hesitate to reach out at

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