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What is an Emoji Reaction poll?

Learn how and when to use the Emoji Reaction poll type to gauge sentiment from your target audience.

Updated yesterday

PickFu’s Emoji Reaction poll type helps you quickly understand how people feel about your creative – whether it's a logo, tagline, ad creative, or something else – at a glance.

Respondents choose from 5 emoji reactions to show how they feel:

Emoji

Sentiment

😢

Very negative

🙁

Negative

😐

Neutral

🙂

Positive

😄

Very positive

They’ll also provide written feedback explaining their choice.

Why use an Emoji Reaction test?

Emoji Reaction polls are ideal for gauging overall sentiment on:

  • Logos and branding

  • Taglines and product messaging

  • Ads and marketing creative

  • And more!

How to build an Emoji Reaction poll

Just like our Open-Ended and Star Rating poll types, you can share one option per poll for audience feedback, choosing between a variety of formats:

  1. Text (including URLs)

  2. Image or image set

  3. Video

  4. Audio

  5. Product mockup

This test type is meant for evaluating a single creative asset, not comparing multiple versions side by side.

Here’s how to build your Emoji Reaction poll:

  1. Start a new poll

  2. In the question type menu, choose Emoji Reaction

  3. Upload your option text, URL, image, video, or audio

  4. Write your question (e.g., “How does this logo make you feel?”)

  5. Choose your target audience

  6. Preview the poll, launch, and watch the feedback roll in!

Understanding your results

Once your poll is complete, you’ll see:

  • A percentage breakdown of each emoji reaction

  • Respondents’ written feedback explaining their choices

This gives you both quantitative and qualitative insight into how your creative lands emotionally.

Have questions or feedback about this poll type? Chat with our team anytime!

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