PickFu’s Emoji Reaction poll type helps you quickly understand how people feel about your creative – whether it's a logo, tagline, ad creative, or something else – at a glance.
Respondents choose from 5 emoji reactions to show how they feel:
Emoji | Sentiment |
😢 | Very negative |
🙁 | Negative |
😐 | Neutral |
🙂 | Positive |
😄 | Very positive |
They’ll also provide written feedback explaining their choice.
Why use an Emoji Reaction test?
Emoji Reaction polls are ideal for gauging overall sentiment on:
Logos and branding
Taglines and product messaging
Ads and marketing creative
And more!
How to build an Emoji Reaction poll
Just like our Open-Ended and Star Rating poll types, you can share one option per poll for audience feedback, choosing between a variety of formats:
Text (including URLs)
Image or image set
Video
Audio
Product mockup
This test type is meant for evaluating a single creative asset, not comparing multiple versions side by side.
Here’s how to build your Emoji Reaction poll:
Start a new poll
In the question type menu, choose Emoji Reaction
Upload your option text, URL, image, video, or audio
Write your question (e.g., “How does this logo make you feel?”)
Choose your target audience
Preview the poll, launch, and watch the feedback roll in!
Understanding your results
Once your poll is complete, you’ll see:
A percentage breakdown of each emoji reaction
Respondents’ written feedback explaining their choices
This gives you both quantitative and qualitative insight into how your creative lands emotionally.
Have questions or feedback about this poll type? Chat with our team anytime!