When you're creating a PickFu poll, you have the option to add audience targeting and audience reporting. Because both of these features have to do with demographic traits, they can be confused with each other. Here's the difference.

Audience targeting means that only people who match the demographic traits you choose are invited to answer your poll. For instance, you can limit your poll to be answered only by women or by iOS users (or by women who are also iOS users!). Depending on your plan tier, you may target poll respondents by up to four demographic traits.

By default, your poll is answered by a random population, meaning anyone on the PickFu Panel may respond to your poll. If you add audience targeting, all respondents must fit the criteria you choose. Here is an example poll with audience targeting added — it was open only to respondents between ages 25-54.

If you want to add additional targeting traits to create a custom audience, input your poll question and options, then select Custom audience in Step 3.*

You may search for traits or scroll through the options until you find the demographics you want.

*Note: if you toggle between Custom audience and Random audience, you might lose your saved options, so please make sure you have selected what you want before checking out.

Audience reporting

Audience reporting means that no matter who answers your poll, your results will include data on the demographic traits you’ve chosen. By default, all polls include age and gender information about all the respondents. Depending on your plan tier, you may receive additional information about respondents, or be able to purchase additional reporting.

Here is an example poll that displays the default demographic reporting (age range and gender).

Here is an example poll that includes the default demographic reporting that comes with higher-tier plans (age range, gender, education, income, ethnicity), as well as an added trait (Amazon Prime membership):

Under Know more about respondents, you can learn more about the people who answer your poll. By default, Gender identity and Age range are selected and included in the base price. To add more reporting, simply click the boxes of traits you want to be included in your report.

For more information, read these Help Center articles:

Audience targeting and respondent information