When you're creating a PickFu poll, you have the option to add audience targeting and audience reporting. Because both of these features have to do with demographic traits, they can be confused with each other. Here's the difference:

Audience Targeting

Audience targeting means that only people who match the demographic traits you choose are invited to answer your poll. For instance, you can limit your poll to be answered only by women or by iOS users (or by women who are also iOS users!). Depending on your plan tier, you may target poll respondents by up to four demographic traits. 

By default, your poll is answered by a general population, meaning anyone in PickFu's panel may respond to your poll. If you add audience targeting, all respondents must fit the criteria you choose. Here is an example poll with audience targeting added — only respondents between the age of 18-34 were invited:

How to add audience targeting

If you want to add additional targeting traits to create a custom audience, input your poll question and options then select the blue "Audience" button at the bottom. On the next screen, under the heading "What type of targeting?," choose "Targeted audience".

Once you've selected it, a drop-down menu will appear. Here, choose the traits by which you would like to narrow down your audience. For instance, if you only want to poll women, search for Gender in the input box, or scroll through the options until you find the demographics you want.

*Note: if you toggle between Targeted and General, you can lose your saved options so please make sure you have selected what you want before checking out. It will show up in the calculator to the right of your poll.

Audience Reporting

Audience reporting means that no matter who answers your poll, your results will include data on the demographic traits that you choose. By default, all polls include age and gender information about all the respondents. Depending on your plan tier, you may receive additional information about respondents, or be able to purchase additional reporting.  

Here is an example poll that displays the default demographic reporting (age range and gender). 

Here is an example poll that includes the default demographic reporting that comes with higher-tier plans (age range, gender, education, income, ethnicity), as well as an added trait (Amazon Prime Membership):

How to add audience reporting

Under "Know your respondents", you can learn more about the people who answer your poll. By default, Gender and Age Range will already be included in the base price. To add more reporting, click the drop-down menu and either type in the traits you're looking for, or scroll down to find the traits you want included in your report. 

Here are some more articles from our help center:

Audience targeting and respondent information

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